Which linguistic technique was famously used in Apple's 'Think Different' campaign to create a distinctive brand voice that challenged conventional grammar?

Brand storytelling is a powerful way for companies to connect with customers, particularly in language-related industries. Effective storytelling often relies on specific linguistic techniques to create emotional connections and memorable experiences. This poll tests your knowledge about how language professionals strategically craft narratives in their brand messaging.

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Intentional use of an adverb instead of an adjective ('differently' would be grammatically correct)
Euphemistic language to soften the implied criticism of competitors
Rhyming couplets that create memorable phonological patterns
Code-switching between technical and everyday language