Which film franchise pioneered the 'product line reveal' marketing strategy, where new merchandise is unveiled at dedicated fan events before film release to build anticipation?

Film and television franchises generate billions in retail revenue through strategic product launches and merchandising. From collectibles to fashion lines, the industry has mastered the art of transforming screen content into physical products. This poll tests your knowledge of how studios maximize revenue through retail product development and launch strategies that turn viewers into shoppers.

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Star Wars, with its 1977 Kenner toy line launch that created the modern entertainment merchandising model
Marvel Cinematic Universe, with its coordinated global product rollouts beginning with Iron Man in 2008
Harry Potter, with its Warner Bros. Studio Store exclusive collections starting in 2001
Jurassic Park, with its 1993 innovation of theme park tie-in merchandise previews