Which major online bookseller introduced the 'frustration-free packaging' initiative in 2008 that revolutionized book delivery and later expanded to other products?

The publishing and bookselling industry has seen remarkable innovations in packaging and presentation over the years. Independent bookstores and major chains alike have developed distinctive packaging solutions to enhance the customer experience and differentiate themselves in a competitive market. This trivia question focuses on a groundbreaking packaging innovation that changed how we experience purchasing books online.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Amazon
Barnes & Noble
Waterstones
Book Depository