Which sports retailer first implemented the 'connected inventory' system that unified online and in-store inventory in real-time, allowing customers to purchase the last pair of shoes from any location?

In the highly competitive sports retail industry, inventory management can make or break a business. One revolutionary approach completely transformed how athletic merchandise is stocked and distributed, leading to massive competitive advantage for one major brand. Test your knowledge about this game-changing retail strategy that has since been widely adopted across the sports industry.

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Nike, with its 2012 'Nike Direct' omnichannel strategy
Adidas, through its 2014 'Inventory 360' program
Under Armour, via its 2013 'UA Everywhere' initiative
Dick's Sporting Goods, with its 2011 'Total Inventory Management' system