Which company created the first modern retail brand identity system with a standardized logo, packaging, and marketing materials across all products in the 1870s?

Before logos and slogans became ubiquitous, companies had to invent ways to stand out. The evolution of brand identity throughout history reveals fascinating insights about commerce, culture, and consumer psychology. This poll explores a pivotal moment when one company revolutionized how businesses presented themselves to the world, creating a template for brand identity that would influence retail for generations to come.

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Bass Brewery (with its red triangle trademark)
Singer Sewing Machine Company (with its 'S' logo)
Coca-Cola (with its distinctive script)
Montgomery Ward (with its catalog branding)