Which natural products company pioneered the first widely-distributed shampoo bar packaged in completely plastic-free, compostable paper in the 1980s, helping to launch the modern zero-waste movement?

The natural products industry has been at the forefront of sustainable packaging innovation. As consumers become more environmentally conscious, brands that showcase their commitment to the planet through innovative packaging solutions gain competitive advantage. This trivia question explores a pivotal moment in the evolution of eco-friendly packaging in the natural products sector.

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• Lush Cosmetics
• The Body Shop
• Burt's Bees
• LUSH (formerly Cosmetics To Go)

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