Which celebrity's sneaker endorsement deal was the first to include a revenue sharing model where they received a percentage of every sale, revolutionizing how product endorsements work?

Celebrity product endorsements have transformed the sneaker industry into a cultural phenomenon worth billions. From Michael Jordan's game-changing Nike deal in the 1980s to today's artist collaborations, these partnerships have redefined retail marketing and created collector subcultures. Test your knowledge of the most influential celebrity sneaker endorsements that changed the game and set new standards for brand storytelling in retail.

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• Michael Jordan with Nike (Air Jordan)
• Run-DMC with Adidas
• Kanye West with Nike (Yeezy)
• LeBron James with Reebok

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