Which sports brand first introduced the 'visible technology' packaging concept that allowed customers to see and test product features before purchase?

In the competitive world of sports retail, packaging design has become a crucial differentiator for brands seeking to stand out on crowded shelves and in digital marketplaces. Innovative packaging can enhance product value perception, communicate brand values, improve user experience, and even address sustainability concerns. This trivia question focuses on a revolutionary packaging innovation that transformed how consumers interact with a major sports product category.

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Nike with its Air Max 'visible air' window box design in 1987
Adidas with its 'touch-test' Boost material display packages in 2013
Under Armour with its 'feel the fabric' compression gear packaging in 2005
Reebok with its 'pump technology' interactive packaging in 1989