Which ancient civilization invented the world's first known retail loyalty program, offering clay tokens to regular customers that could be exchanged for discounts on future purchases?

Before modern shopping malls and e-commerce, ancient civilizations developed sophisticated retail systems that would influence commerce for millennia. From specialized market districts to early forms of branding and customer loyalty programs, these innovations laid the groundwork for today's retail landscape. Test your knowledge about how our ancestors revolutionized the shopping experience thousands of years ago!

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Ancient Rome, where the collegia mercatorum (merchant guilds) distributed tesserae (tokens) to loyal patrician customers
Mesopotamia, where Babylonian merchants gave 'silqu' tablets to repeat customers at the markets near the Ishtar Gate
Ancient Egypt, where papyrus scrolls called 'shenu' recorded purchases and offered discounts during festival periods
Classical Greece, where merchants in the Athenian Agora used 'symbolon' coins to reward customer loyalty during the Panathenaic Games