Which limited-edition collaboration between a fast food chain and a music artist sold out in seconds and resold for thousands, featuring custom packaging and a signature meal in 2020?

Famous brand collaborations have revolutionized pop culture retail, creating unprecedented hype and collector's items. From luxury fashion houses partnering with streetwear brands to unexpected crossovers between entertainment franchises and consumer products, these partnerships have changed how products are marketed and consumed. Test your knowledge of one of the most talked-about retail partnerships that broke the internet!

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• McDonald's x Travis Scott
• Taco Bell x Post Malone
• Burger King x Drake
• Wendy's x Billie Eilish

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