Which TV series pioneered the use of augmented reality packaging for its home media release, allowing fans to unlock exclusive content by scanning the box art with a smartphone?

In the film and television industry, product packaging isn't just about physical media anymore - it's evolved into a sophisticated marketing strategy. From collectible box sets to environmentally conscious designs, studios have transformed how they package and present their content to consumers. This trivia question explores a notable packaging innovation that changed how viewers engage with their favorite shows.

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