Which innovative customer loyalty program pioneered the concept of 'Environmental Impact Points' where customers earn rewards based on the carbon footprint reduction of their purchases?

The natural products industry has revolutionized how consumers shop for environmentally friendly goods. From organic food to eco-friendly household items, companies focused on sustainability have created unique customer loyalty strategies to attract and retain environmentally conscious shoppers. Test your knowledge about one of the most successful loyalty programs in the natural products retail space!

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Patagonia's Worn Wear Program
Seventh Generation's Earth Rewards
The Body Shop's Love Your Body Club
Terracycle's Loop Points System