Which pharmaceutical company was the first to receive FDA approval for direct-to-consumer (DTC) television advertising of prescription medications in the United States?

The pharmaceutical industry has a fascinating history of marketing innovations that changed how medical products reach patients and healthcare providers. From the first direct-to-consumer television advertisements to revolutionary digital marketing campaigns, pharmaceutical companies have continuously evolved their approach to product promotion while navigating strict regulatory environments. Test your knowledge about significant marketing breakthroughs in the medical product landscape!

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Pfizer for Viagra (sildenafil)
Schering-Plough for Claritin (loratadine)
Eli Lilly for Prozac (fluoxetine)
Merck for Vioxx (rofecoxib)