Which linguistic device is primarily used in Amazon's original logo that featured a river-shaped arrow connecting A to Z?

Brand names and slogans are carefully crafted using linguistic principles to create memorable, effective marketing. Language choices in branding can trigger psychological responses, cultural associations, and emotional connections with consumers. This poll tests your knowledge of how language science influences some of the world's most successful retail brand strategies.

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Visual metaphor representing comprehensive product selection (A to Z)
Onomatopoeia that mimics the sound of flowing water
Rhyming scheme between 'Amazon' and 'horizon'
Alliteration emphasizing the letter 'A' throughout their branding