In 2015, which major sports brand successfully repositioned itself from primarily performance-focused to embrace athleisure, resulting in a 40% revenue growth in its women's category?

Brand positioning is crucial in the competitive sports retail industry. Major sports brands invest billions in creating distinct market positions that resonate with specific customer segments. This poll tests your knowledge of how a famous sports brand strategically repositioned itself to capture a new market segment while maintaining its core identity. Understanding these strategic shifts can provide valuable insights into how brands evolve while staying relevant in the dynamic sports retail landscape.

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Nike with its 'Better for It' campaign targeting female athletes of all levels
Adidas with its 'Create Your Own Game' platform featuring casual sportswear
Under Armour with its 'Rule Yourself' campaign featuring lifestyle products
Puma with its 'Forever Faster' rebrand incorporating fashion collaborations