Which luxury fashion brand created the first VR catwalk experience that allowed fans to virtually sit in the front row alongside celebrities at Fashion Week?

Test your knowledge about how major brands are using virtual reality to transform the shopping experience in pop culture! Virtual reality is revolutionizing how consumers interact with products and brands, creating immersive experiences that blur the line between entertainment and shopping. From virtual fitting rooms to interactive brand experiences, VR is changing the face of retail in our pop culture landscape. How much do you know about these cutting-edge innovations?

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Burberry
Louis Vuitton
Gucci
Chanel