Which celebrity's beauty product line achieved the highest customer retention rate through its loyalty program in 2022?

Celebrity endorsements have become a cornerstone of modern marketing strategy. When famous people lend their personal brand to products, they can dramatically influence consumer behavior and loyalty. This poll tests your knowledge about the measurable impacts of celebrity endorsements on customer loyalty programs and how companies leverage star power to build customer relationships.

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Rihanna's Fenty Beauty (92% retention rate with tiered points system)
Kylie Jenner's Kylie Cosmetics (87% retention rate with birthday rewards)
Selena Gomez's Rare Beauty (84% retention rate with community-focused rewards)
Lady Gaga's Haus Labs (79% retention rate with early-access program)