Which Frank Gehry-designed building is credited with creating the 'Bilbao Effect', a phenomenon where iconic architecture dramatically increases tourism and transforms a city's economy?

The architecture industry has seen various iconic architects whose personal brands became so powerful that they transformed how clients select firms and how buildings are marketed. This phenomenon, where a specific architect's name adds significant value and prestige to a project, demonstrates how brand loyalty operates uniquely in architecture. Test your knowledge about one of the most influential examples of architectural branding in modern times.

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