Which gaming industry CEO famously said "We're not just in the business of fun, we're in the business of bringing smiles to people's faces" and pioneered the 'blue ocean strategy' in gaming?

The gaming industry has been shaped by visionary CEOs who transformed how we play and experience virtual worlds. From revolutionary console designs to groundbreaking digital distribution platforms, these leaders have defined gaming as we know it today. Test your knowledge about the executives behind some of gaming's biggest moments and see if you can identify who pioneered which gaming innovation!

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Satoru Iwata (Nintendo)
Phil Spencer (Xbox)
Bobby Kotick (Activision Blizzard)
Yves Guillemot (Ubisoft)