Which e-commerce platform technology was FIRST used by a major film studio to sell movies directly to consumers, bypassing traditional theatrical distribution?

The film industry has undergone massive changes in how movies reach audiences. Traditional theatrical releases now compete with direct-to-consumer models powered by sophisticated e-commerce platforms. Test your knowledge about how major studios and streaming services use these platforms to distribute content, collect viewer data, and personalize recommendations in the evolving landscape of film and television distribution.

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Disney's KeyChest (later evolved into Disney+)
Warner Bros' UltraViolet
Paramount's FlexView
Universal's PictureBox