Which pharmaceutical company was the first to use a famous athlete as a brand ambassador for a prescription medication, revolutionizing direct-to-consumer pharmaceutical marketing?

The pharmaceutical and medical device industries invest billions in marketing strategies to establish brand recognition among healthcare providers and patients. From distinctive color schemes on medication packaging to celebrity endorsements of healthcare products, these strategies influence prescribing habits and patient preferences. Test your knowledge about the intersection of healthcare marketing and brand development in this challenging trivia question!

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Pfizer with Lance Armstrong for Viagra in 1998
Schering-Plough with Bruce Jenner for Claritin in 1997
Merck with Tiger Woods for Propecia in 2000
AstraZeneca with Venus Williams for Nexium in 2001