Which major sneaker company had to recall a product line in 2012 after naming it after a folkloric creature that, unknown to the company, was associated with brutal violence in Celtic mythology?

The world of mythology has inspired countless product launches and marketing campaigns, but not all have been successful. Companies that attempt to leverage ancient myths and folklore for commercial purposes sometimes face backlash when they misrepresent cultural symbols or fail to understand their significance. This trivia question explores one of the most notorious cases of a product launch that went wrong due to mythological misinterpretation.

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Nike's 'Banshee' running shoes
Adidas's 'Black Cauldron' collection
Reebok's 'Incubus' women's running shoe
Puma's 'Kelpie' water-resistant trainers