Which groundbreaking brand storytelling technique revolutionized the marketing of literary fiction in the early 2010s?

Brand storytelling has become a crucial element in the publishing and literary world. Major publishing houses and independent bookstores alike have embraced narrative marketing to connect with readers on a deeper level. This trivia question explores a significant innovation in how the literary industry has used brand storytelling to transform the relationship between authors, books, and their audiences.

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• Author-led social media campaigns with character development outside the book's pages
• Interactive dust jackets with QR codes linking to animated book trailers
• Subscription boxes with themed merchandise related to bestselling novels
• Virtual reality bookstore experiences simulating fictional worlds

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