Which celebrity launched a retail loyalty program in 2019 that broke records by acquiring over 2 million members in its first month and introduced the innovative 'social sharing rewards' concept?

Celebrity endorsements and loyalty programs go hand in hand in modern retail. Famous personalities often partner with brands to create exclusive loyalty programs that drive customer engagement and retention. This poll tests your knowledge about a groundbreaking celebrity loyalty program that changed retail customer engagement strategies and set new standards for the industry.

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• Rihanna with 'Fenty Beauty Insiders'
• Kylie Jenner with 'Kylie Cosmetics Klub'
• Lady Gaga with 'Little Monsters Rewards'
• Beyoncé with 'Beyhive Benefits'

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