Which pop culture fandom holds the Guinness World Record for 'Most Dedicated Fan Base' based on brand loyalty metrics including merchandise purchases, social media engagement, and long-term retention?

Brand loyalty in pop culture has become a fascinating phenomenon with fans showing incredible dedication to their favorite entertainment franchises, celebrities, and products. From camping outside stores for limited edition merchandise to defending brands on social media, pop culture enthusiasts often develop strong emotional connections to specific brands. Test your knowledge about this interesting intersection of fandom and consumer behavior!

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Star Wars fans (nicknamed 'Warsies')
BTS ARMY (K-pop group fandom)
Harry Potter fans (nicknamed 'Potterheads')
Marvel Cinematic Universe fans (nicknamed 'Marvel Zombies')