Which celebrity holds the record for the most lucrative single-product endorsement deal in history, reportedly worth over $1 billion through a lifetime contract?

Celebrity endorsements have become a cornerstone of modern advertising, with famous faces lending their star power to boost brand recognition and sales. Behind these glossy campaigns lie fascinating business decisions and sometimes surprising financial arrangements that shape consumer behavior. Test your knowledge about some of the most impactful celebrity-brand partnerships and the marketing strategies behind them.

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Michael Jordan with Nike
LeBron James with Nike
George Clooney with Nespresso
Cristiano Ronaldo with Nike