Which groundbreaking 2006 product endorsement deal marked the first time a Broadway show partnered with a major beauty brand for co-branded merchandise?

The world of performing arts has increasingly intersected with major brand partnerships and endorsements, creating unique marketing opportunities that blend artistic credibility with commercial interests. These collaborations have shaped how theatrical productions and performing artists are marketed and have influenced audience perceptions. How well do you know the landmark endorsement deals that changed the performing arts landscape?

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Wicked and MAC Cosmetics
Chicago and Revlon
The Lion King and L'Oréal
Phantom of the Opera and Estée Lauder