Which gaming company first implemented a successful 'battle pass' monetization system that has since been widely adopted across the industry as a digital marketing strategy?

The gaming industry has pioneered some of the most innovative digital marketing strategies in the retail space. From in-game advertisements to cross-platform promotions and influencer marketing campaigns, game publishers and platforms have redefined how products connect with their target audiences. Test your knowledge about the groundbreaking digital marketing approaches that have shaped the gaming and virtual worlds landscape!

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Epic Games (Fortnite)
Valve Corporation (Dota 2)
Activision Blizzard (Call of Duty)
Riot Games (League of Legends)