Which famous architectural firm launched the revolutionary "Form Follows Profit" advertising campaign in the 1980s that challenged traditional architectural marketing?

Test your knowledge about one of the most iconic advertising campaigns in architectural history! Great architecture isn't just about design - it's also about how it's marketed to clients and the public. This campaign revolutionized how architectural services were presented to potential clients and became a case study in professional services marketing. See if you can identify this groundbreaking campaign that changed how architecture firms promote themselves.

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Skidmore, Owings & Merrill (SOM)
Kohn Pedersen Fox (KPF)
Gensler
HOK (Hellmuth, Obata + Kassabaum)