Which marketing innovation helped make 'Harry Potter and the Deathly Hallows' the fastest-selling book in history with 11 million copies sold in the first 24 hours?

The publishing industry has created some of the most innovative and memorable marketing campaigns to launch books into the stratosphere of success. From midnight release parties to interactive social media experiences, publishers have revolutionized how literature reaches audiences. Test your knowledge of the marketing strategies that transformed ordinary books into cultural phenomena and bestselling sensations.

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Synchronized global midnight release parties with themed events at bookstores worldwide
An interactive augmented reality app that brought characters to life when pointed at the book cover
A 'golden ticket' contest where 100 random purchasers won a visit to the movie set
A limited edition that came with a functioning replica of Harry's wand that lit up when touching the book