Which innovative packaging design feature was first widely adopted by major Broadway productions in the 2010s?

Program booklets are an essential part of the theater experience, serving as both a practical guide and a keepsake. Over the decades, performing arts organizations have innovated in their approach to program design, incorporating new materials, interactive elements, and sustainable practices. How well do you know the history and recent innovations in theater program packaging design? Test your knowledge about this unique intersection of performing arts and product packaging!

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Augmented reality components that bring show scenes to life when scanned with a smartphone
Programs printed on seed paper that can be planted after the show to grow wildflowers
Digital-only programs accessed exclusively through QR codes on seat backs
Heat-sensitive ink that reveals hidden show secrets when warmed by audience members' hands