Which film franchise has generated the highest merchandise revenue in history, with over $68 billion in retail sales since its inception?

Major film franchises earn billions through strategic retail promotions and merchandise partnerships. These collaborations are carefully designed to extend the viewer experience beyond the screen while generating substantial additional revenue. From limited edition collectibles to themed apparel and experiential pop-up stores, successful film merchandising can sometimes rival or even exceed box office earnings. Test your knowledge about this crucial but often overlooked aspect of the film and television industry!

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