Which retail giant launched the 'Cultural Voices' program in 2022, featuring indigenous artisans as brand ambassadors who maintain full creative control over how their cultural products are marketed?

Traditional artisans around the world face challenges preserving their cultural heritage in the modern marketplace. Major retailers have recently launched initiatives to support indigenous craftspeople while addressing issues of cultural appropriation and sustainability. This trivia question explores how retail giants are approaching the delicate balance of commercial success and cultural preservation through innovative brand ambassador programs.

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Anthropologie, with their 'Heritage Hands' collection featuring 50 artisans from 12 countries
Nordstrom, through their 'Indigenous Design Spotlight' program across North American stores
West Elm, via their 'Traditions Reimagined' initiative supporting craftspeople in Southeast Asia
H&M, with their 'Cultural Tapestry' line featuring artisans from indigenous communities in South America