What was the unexpected inspiration behind Nike's famous 'Just Do It' slogan created in 1988?

Brand slogans can become cultural phenomena that transcend their products. Nike's 'Just Do It' is one of the most recognizable taglines in advertising history, but do you know its surprising origin story? This poll tests your knowledge about this groundbreaking slogan that helped transform Nike from a niche running shoe company into a global powerhouse. Think you know pop culture advertising history? Let's see!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The last words of Utah murderer Gary Gilmore before his execution: 'Let's do it'
A line from the 1986 Spike Lee film 'She's Gotta Have It'
Nike co-founder Phil Knight's response when asked if they should expand beyond running shoes
Tennis star John McEnroe's response when asked if he would endorse the brand