Which film-brand collaboration is credited with increasing the featured product's sales by 65% and establishing the modern template for blockbuster movie merchandising partnerships?

Brand collaborations have become a major revenue stream in the film industry, with product placements and co-marketing campaigns reaching unprecedented levels. From iconic partnerships that helped fund major productions to controversial deals that changed how movies are marketed, these collaborations have reshaped the economics of filmmaking. Test your knowledge about some of the most significant brand collaborations that influenced box office success and cultural impact in Hollywood history.

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Ray-Ban and 'Top Gun' (1986)
Reese's Pieces and 'E.T. the Extra-Terrestrial' (1982)
FedEx and 'Cast Away' (2000)
BMW and the James Bond franchise (starting with 'GoldenEye', 1995)