Which retail giant was the first to implement the 'cathedral effect' in their flagship stores, with dramatically high ceilings designed to evoke awe and enhance the perceived value of products?

The world's most successful retail brands often use distinctive architectural elements to create memorable shopping experiences and strengthen brand identity. From Apple's minimalist glass structures to IKEA's maze-like layouts, architecture plays a crucial role in retail success. Test your knowledge about which famous retail giant pioneered a specific architectural innovation that has since influenced the entire industry.

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Apple Inc.
Nike
Starbucks
IKEA