Which ancient civilization conducted the world's first documented large-scale consumer preference study by collecting clay tablets with citizen feedback about marketplace goods?

Before modern market research methods, ancient civilizations developed sophisticated techniques to understand their populations' needs and preferences. These early forms of market research informed product development, trade routes, and public works projects. From Egyptian census-taking to Roman consumer surveys, civilizations found ways to gather data that would influence economic and political decisions. Test your knowledge of how our ancestors collected and used market insights thousands of years ago!

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