What unprecedented sales growth did Gatorade experience in the first year after launching their iconic 'Be Like Mike' advertising campaign featuring Michael Jordan in 1992?

Gatorade's 'Be Like Mike' campaign featuring Michael Jordan is considered one of the most successful sports advertising campaigns of all time. It transformed how athletes were used in marketing and created a blueprint for sports endorsement deals that continues to influence the industry today. This poll tests your knowledge of this groundbreaking campaign that changed sports marketing forever and helped establish Jordan as a global icon beyond basketball.

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25% increase in annual sales
40% increase in annual sales
15% increase in annual sales
50% increase in annual sales