Which famous outdoor retailer pioneered the "Worn Wear" program encouraging customers to repair rather than replace their gear, creating one of the first circular economy retail models?

The natural products industry has transformed retail with sustainable practices and eco-conscious marketing. From wilderness-inspired brands to conservation-focused campaigns, retailers in this space have pioneered unique strategies to connect consumers with the natural world. This trivia question focuses on a groundbreaking retail initiative that changed how we think about environmental product marketing. Test your knowledge of the intersection between retail innovation and nature conservation!

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Patagonia
REI
The North Face
Columbia Sportswear