Which transportation company was the first to introduce a tiered loyalty program with experiential rewards beyond just free rides/flights?

The transportation industry has evolved significantly in how companies retain customers through loyalty programs. From airlines' frequent flyer miles to ride-sharing reward systems, these programs have transformed customer retention strategies. This poll tests your knowledge about a groundbreaking loyalty innovation that changed how transportation companies approach customer retention.

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Virgin Atlantic with its Flying Club program that offered exclusive airport lounges and spa treatments (1993)
Southwest Airlines with its Rapid Rewards program offering priority boarding and free companion passes (1996)
Uber with its Uber Rewards program offering flexible points redemption across rides and food delivery (2018)
Japan Railways with its JR East program offering cultural experiences and regional specialty access (2002)