Which Broadway production pioneered the daily digital lottery system that dramatically changed ticket accessibility and created a cultural phenomenon through its brand positioning?

The performing arts industry has embraced innovative marketing strategies to attract and retain audiences in the digital age. From ballet companies to Broadway shows, successful marketing campaigns have transformed how we experience live performances. This trivia question explores a famous brand positioning strategy that revolutionized accessibility to high-end performing arts events.

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Hamilton (2015)
The Lion King (1997)
Wicked (2003)
The Phantom of the Opera (1988)