Which revolutionary retail approach did Broadway implement in 2016 that dramatically changed the theater ticket purchasing experience?

In the performing arts industry, the customer experience extends beyond the stage to how tickets and merchandise are sold. Over the past decade, major performing arts organizations have revolutionized their retail approaches, embracing innovative technologies and strategies. This poll tests your knowledge of a significant retail transformation that changed how audiences interact with performing arts ticket purchasing.

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Dynamic pricing algorithm that adjusts ticket costs based on real-time demand and performance proximity
Blockchain-based ticket verification system that eliminated counterfeit tickets and secondary market price gouging
Augmented reality previewing system allowing customers to virtually experience seat views before purchasing
Subscription-based 'theater pass' model offering unlimited shows for a monthly fee (similar to MoviePass)