Which traditional craft technique experienced the largest year-over-year growth in global retail sales in 2022, driven primarily by Gen Z and Millennial consumers seeking authentic cultural products?

In recent years, there's been a significant shift in consumer interest toward products that reflect cultural heritage and traditional craftsmanship. This movement has created new retail opportunities and sparked innovations in how cultural traditions are marketed and sold globally. Test your knowledge about this fascinating intersection of tradition and modern retail!

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Japanese Kintsugi (gold repair of pottery)
Mexican Talavera ceramics
Indian block printing textiles
Moroccan zellige tilework