Which ancient civilization pioneered the first known retail customer loyalty program, using clay tokens that customers could collect and later exchange for discounts?

Before modern shopping malls and e-commerce, ancient civilizations created sophisticated retail experiences that shaped commerce for millennia. From the bustling agoras of Greece to the grand bazaars of Mesopotamia, early merchants pioneered retail concepts we still use today. This trivia explores how ancient civilizations designed their marketplaces to enhance the customer experience through strategic layouts, social engagement, and sensory elements that modern retailers continue to emulate.

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Ancient Egyptians, who offered papyrus loyalty scrolls to regular customers of royal marketplaces
Mesopotamians (Babylonians), who created stamped clay tokens for repeat customers of certain merchants
Ancient Romans, who distributed metal coins called 'tessera' to preferred customers at specialty shops
Ancient Chinese merchants during the Han Dynasty, who maintained bamboo ledgers of loyal customer purchases