Which innovative retail strategy did Oxford University Press first introduce in the 1890s that revolutionized how dictionaries were sold to the public?

Before dictionaries became digital products we could access instantly, they were revolutionary retail items that transformed how people accessed language knowledge. This poll explores the fascinating intersection of lexicography and retail innovation that shaped how dictionaries were sold and marketed to the public, forever changing our relationship with language learning and reference materials.

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Subscription-based fascicle model (selling the dictionary in small, affordable installments over many years)
Dictionary rental program with buy-back guarantee
Free dictionary stands in public libraries with advertising pages
Door-to-door dictionary sales with personalized name embossing