What unprecedented business move did Patagonia founder Yvon Chouinard make in 2022 regarding the ownership of the company?

The natural products industry has seen tremendous growth in eco-conscious brands over the past decades. Companies focusing on sustainability have revolutionized how consumers interact with outdoor and nature-related products. One standout success story is Patagonia, which transformed from a small climbing gear company to a global leader in sustainable business practices. Test your knowledge about this innovative brand that has made waves in the natural products industry.

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He transferred ownership to a trust and nonprofit organization dedicated to fighting climate change
He sold the company to REI to create the largest sustainable outdoor retail partnership in history
He distributed ownership equally among all 3,000+ Patagonia employees worldwide
He transformed the company into a subscription-only business model to reduce overconsumption