Which retail technology advancement first allowed performing arts venues to implement dynamic pricing strategies based on real-time demand?

The performing arts industry has undergone significant retail transformation over the decades. From traditional box office sales to modern digital platforms, the way audiences purchase tickets, merchandise, and experiences has evolved dramatically. This poll tests your knowledge of a pivotal retail technology advancement that changed how performing arts venues connect with their customers. Do you know which innovation truly revolutionized the industry's retail approach?

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STAR (Seat Ticketing Algorithmic Response) system, introduced in 2007 by Ticketmaster
Virtual Venue mapping technology launched in 2003
RFID-enabled season pass cards first used by Broadway theaters in 2010
Subscription-based mobile apps pioneered by Lincoln Center in 2012