Which major brand loyalty program first introduced constellation-based membership tiers that track customer journey using astronomical mapping algorithms?

In recent years, astronomy has become a powerful theme in brand loyalty programs and marketing strategies. Companies are leveraging our fascination with the cosmos to create memorable customer experiences and build stronger connections. From constellation-themed loyalty tiers to space-inspired marketing campaigns, astronomical elements are revolutionizing how brands engage with consumers. Test your knowledge about this fascinating intersection of astronomy and brand loyalty!

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Celestis Rewards by Marriott Hotels (2019)
Stellar Points by Virgin Galactic (2017)
Galaxy Rewards by American Express (2018)
Cosmic Club by SpaceX (2020)