Which theater company revolutionized performing arts branding in 2015 by collaborating with a major tech company to create interactive digital playbills that audiences could access via smartphone during performances?

The performing arts industry has witnessed remarkable brand collaborations and transformations throughout its history. From iconic logos to strategic partnerships, these elements have shaped how audiences perceive and connect with performing arts organizations. Test your knowledge about a fascinating brand evolution in the theater world that changed how performances are marketed and experienced.

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• Royal Shakespeare Company with Apple
• Cirque du Soleil with Google
• Roundabout Theatre Company with Samsung
• The Public Theater with Microsoft

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