Which major retailer hired a team of linguists in 2019 to develop a specialized 'sonic branding language' for their product launches across 27 different countries?

In the competitive world of retail, language plays a crucial role in product marketing and consumer behavior. From carefully crafted product names to persuasive advertising copy, linguistic choices can significantly impact sales. This poll explores how major retailers have used linguistic research to influence their product launches and brand positioning strategies. Test your knowledge about the intersection of linguistics and retail marketing!

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Zara - Creating 'phonaesthetic appeal' with product names that sound pleasing across multiple languages
Amazon - Using linguistic algorithms to generate culturally appropriate product descriptions for global markets
Samsung - Developing a cross-cultural 'sound identity' for their product launch presentations and advertisements
IKEA - Expanding their signature Nordic naming system with linguistically optimized terms for new international markets